Fresh Spring News from Our Exclusive Brands

Happy March! We’re here with the latest news and must-try seasonal items from our exclusive brands. Plus, enjoy special savings picked just for you.

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NEW Just Spotted

Reporting on our shoppersʼ current faves.

Grass-Fed and Glorious

Private Selection™ Grass-Fed Butter is freshly imported from New Zealand cows that are fed a grass and forage diet. So you get creamy, non-GMO deliciousness and nothing else.

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Grass Fed Butter

Pastas A-Plenty

“I’m always impressed by the variety of pastas in-store. The lasagna rolls are a new favorite and have become a freezer staple.” –Staffer and Pasta Aficionado, Kim A.

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Our Brands Pasta

Gluten-Free Side in a Flash

Simple Truth™ Gluten Free Garlic Texas Toast delivers all the delectable, buttery goodness — without the gluten. Plus, these thick, garlicky slices are ready to go in just 8 minutes.

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Gluten-Free Side in a Flash

A Dose of Wellness

It’s easy to add a boost to your day with Simple Truth™ Evening Primrose Oil softgels. They provide essential polyunsaturated omega-6 fatty acids your body needs but doesn’t make. These may help support hair growth, and skin and bone health.

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Our Brands Wellness

Breakfast That’s a Breeze

“Talk about a simple way to make my mornings with two little ones easy peasy. These mini bites heat up quickly and are so yummy — I definitely sneak a few for myself!” –Staffer and Mom Extraordinare, Amanda O.

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Breakfast

Grass-Fed and Glorious

Private Selection™ Grass-Fed Butter is freshly imported from New Zealand cows that are fed a grass and forage diet. So you get creamy, non-GMO deliciousness and nothing else.

Shop Now
Grass Fed Butter

Pastas A-Plenty

“I’m always impressed by the variety of pastas in-store. The lasagna rolls are a new favorite and have become a freezer staple.” –Staffer and Pasta Aficionado, Kim A.

Shop Now
Our Brands Pasta
Spring Salads

Veggie-Tastic Finds

From vegan place-and-bake cookies to crisp romaine lettuce, here are some of the fresh items we’re snacking on this month.
Simple Truth
Kroger Brand
Private Selection
Meet More of Our Brands
Dip, Crunch, Repeat