Affordable and Quality Items with Kroger Brand

Low Prices on Kroger Brand

Over 40 million customers choose Kroger Brand items, making them true crowd-pleasers.

Kroger Brand brings you proven quality at low prices. Whether you’re entertaining or just trying to get dinner on the table, we’re here to help. No matter the occasion, we’ve got you covered with tried and tested items you’ll love.

Shop by Category

Kroger - View Frozen ItemsFrozen
Kroger - View Dairy & EggsDairy & Eggs
Kroger - View Pantry ItemsPantry
Kroger - View Meat & Seafood ItemsMeat & Seafood
Kroger - View Cleaning ItemsCleaning & Household Essentials

Explore Kroger Mercado

Enjoy authentic flavors, inspired by tradition. Kroger Mercado uses quality, affordable ingredients so you can experience Latin American tastes right at home.
Shop All

Get Inspired with Meal Ideas & Recipes

Meals using Kroger Mercado products

Kroger & Chef Pati Jinich

A native of Mexico City, Pati infuses authentic flavors into her meals.
Explore Meal Ideas

Try 1 of Chef Pati’s Recipes

From family favorites to brand new dishes, Chef Pati partners with Kroger Mercado for a variety of delicious recipes.
Kroger Brand products with Quality Guarantee seal.

Kroger Brand is Quality Guaranteed

We guarantee quality and freshness on all Our Brands products.
Learn More