Power to the fearless. This lipstick is a cult classic for a reason. Formulated with 80% conditioning ingredients, it glides on smoothly and visibly minimizes lines while giving lips a soft, fuller appearance. Made with microfine pigments for lipstick shades that are rich with color, lightweight in feel, and truly addictive to wear. Express yourself with zero apology in all 72 iconic shades including 12 NEW shades in crème and pearl finishes.

YOUR FAVORITE LIP MAKEUP: This cult-classic, iconic lipstick is the perfect combination of high-impact color and a super-moisturizing formula
ADDICTIVELY COMFORTABLE FORMULA: Creamy, super-moisturizing, comfortable feel
VIBRANT, LIGHTWEIGHT LIPCOLOR: We use microfine pigments so the lipstick shades are rich and high impact, but also won’t weigh you down
4 UNIQUE FINISHES: Choose your finish; Try 3 lipstick finishes: Classic Super Lustrous in cream or pearl, or Super Lustrous Luscious Mattes
Available in 24 matte shades ranging from nudes, pinks, reds, browns and plums – each one delivers a true matte finish and feels addictively good on your lips