Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent we take care of the hassle for you.

• Ultra-concentrated, ultra-convenient liquid laundry detergent: 66 loads in a compact 23 oz bottle that’s easy to store, and easy to feel good about.
• Laundry soap made with 0% dyes, synthetic fragrances, or artificial brighteners.
• Alpine Falls scent made from real ingredients: 100% essential oils & botanical ingredients in our laundry detergent.
• Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
• Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
• Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.