We believe the best coffee is roasted the way coffee farmers toast it on coffee plantations around the world: slowly, in small batches, under low heat so that the coffee beans express their best qualities. Without acidity or burnt flavor. Not only does our roasting recipe make for a smoother taste it also greatly reduces the acid in coffee, by more than 70% compared to leading brands. This was confirmed in scientific research at the University of California at Davis. Our roasting process dramatically increases the amount of antioxidants by 7 times more than green tea and 5 times more than other leading coffees.