Whole grain wheat cereal. Mom's Best cereals - Family friendly for four generations. 7 g of fiber per serving. No artificial flavors or preservatives. No high fructose corn syrup. No partially hydrogenated oil. 100% Whole Grain: 55 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Eat the best, then do what's best! Carton made from 100% recycled paperboard. Minimum 35% post-consumer content. Carton printed with vegetable-based inks. Made using renewable wind energy. 100% whole grain wheat. Excellent source of fiber. Very low sodium. Naturally low fat. Naturally cholesterol free. Of course you care, and so do we - Why is it better for you, better for the environment products are often worse for your wallet? Every family deserves to have wholesome, affordable and great tasting cereals - now they can! Mom's Best cereals provide a way to help care for your family's nutrition, your wallet and the environment. It's likely we've all experienced the frustration of purchasing one of those expensive cereals that your family just won't eat and consequently, ends up in the trash. With Mom's Best you are guaranteed delicious cereal made with only the best ingredients. Combined with fresh fruit and dairy, Mom's Best becomes part of a well balanced meal and a great start to the day! What your family eats matters to you, but so does the impact your family has on Mother Earth. Like you, our commitment goes beyond the natural goodness of cereal. We continually strive to make choices that promote sustainability. In fact, we purchase wind-generated electricity credits for 100% of the electricity used to make the cereal in this box.