Naturally effervescent baking soda toothpowder for healthier teeth & gums. Up to 200 brushings. Premium oral care products. Hardens teeth without fluoride! better than pastes! natural effervescence makes it better! better fresher cleaning of teeth and gums. Less plaque. Lower abrasivity. Helps harden enamel without fluoride! recommended by dentists. 100% natural ingredients. 100% cruelty-free. No dyes or sweeteners. Certified ccic.