Fry's Diamondbacks Program Terms & Conditions

Program Details
Every dollar ($1) spent on participating products earns one (1) reward point. Accumulate these points and redeem for rewards. It may take up to 3 business days for your accumulated points to appear on your receipt.

Program Rewards
Prizes are broken out into separate qualifying thresholds. Every $1 spent on participating products equals 1 D-backs reward point. Accumulate these reward points from July 26, 2020 through September 27, 2020. Redemption information to come in upcoming weeks.

How To Enroll
Please click here to enroll. You will be asked to enter your V.I.P card number and personal information. This information is required for prize fulfillment. To ensure you get credit for all of your purchases in the event you do not have your card, we can link up another form of identification, and alternate ID. You can use your phone number or other 10 digit number. Please visit the customer service desk at your local Fry's store between the hours of 8 a.m. to 8 p.m.

Terms & Conditions
This rewards program is subject to all applicable federal, state, and local laws. By participating, entrants agree to be bound by these Official Rules and the decisions of the Rewards Program Administrator, and waive any right to claim ambiguity in the Rewards Program o r these Official Rules. Participants also agree to release, discharge, indemnify and hold harmless the Rewards Program Entities from and against any claims, damages or liability due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in any part, directly or indirectly, from acceptance, possession, use or misuse of reward offered, or participation in this Rewards Program. Any person attempting to defraud, or in any way tamper with, the Rewards Program mechanics and/or implementation will be prosecuted to the full extent of the law. Neither Fry's Food Stores, Kroger Co. or Program Sponsors are responsible for printing or typographical errors in any Rewards Program-related materials; stolen, lost, late, misdirected, damaged, incomplete, or illegible entries; or transactions that are processed late or incorrectly, or are lost due to computer or electronic malfunction. The Kroger Co. & Fry's Food Stores reserve the right to cancel or modify the rewards program if fraud or technical difficulties compromise the integrity of the Rewards Program as determined by The Kroger Co. & Fry's Food Stores in their sole discretion.

Who To Call
For questions or concerns, please call 1-855-348-6439, for D-backs V.I.P Rewards or email us at

Prizes & Rewards

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Diamondbacks V.I.P Rewards