“A World of Care” with Brand Ambassador, Joe Burrow

Publish Date November 13, 2023 3 Minute Read

“I’m not your average Joe, and neither are you.” This is a key line from Kroger Health’s newest commercial featuring Joe Burrow, our Kroger Health Brand Ambassador.

So what does Joe mean by that? It’s simple – healthcare services shouldn’t take a one-size-fits-all approach, because you and your family have unique needs. And for you to reach your full potential, Kroger Health offers personalized care, combining wellness and nutrition solutions, so you can experience “A World of Care” in-store every day. From our pharmaceutical, clinical care and nutrition services to stores filled with fresh food choices, Kroger Health is here to meet you right where you are in your healthcare journey, and we’re here to give you what you need to support a healthier lifestyle.

Not Your Average Joe

See what Joe Burrow has to say about how healthcare shouldn't take a one-size-fits-all approach and how Kroger Health can help.

One of the many ways that Kroger Health works to bring personal, individualized care to our patients and customers is through our commitment to “Food as Medicine.” We define "Food as Medicine” as providing a dedicated, educated and personalized approach to eating and enjoying fresh food, so you can live a healthier life and prevent illness before it starts.

Here are a few ways that you and your family can benefit from our “Food as Medicine” philosophy:


OptUP® is a science-based nutrition rating system developed by our expert, registered dietitians that simplifies choosing nutritious foods for our shoppers. OptUP® helps you make more informed, healthier purchases. With OptUP®, you’ll have intervention methods at your fingertips to make small, sustainable changes that can have a meaningful impact on your overall health over time. Learn more about OptUP®.


Our telenutrition service offers individualized diet advice from a Kroger Health registered dietitian. These virtual one-on-one sessions are personalized to help navigate specific dietary needs. Learn more about our telenutrition services and schedule an appointment.

Medically Tailored Meals

Our medically tailored meals are developed by our registered dietitians and personalized to meet the specific nutritional needs of those living with various health conditions. The meals are also culturally diverse to ensure that they’re satisfying and culturally relevant to individualized preferences. Learn more about our medically tailored meals.

At Kroger Health, our mission is to help you live a healthier life, creating simple solutions that combine health and wellness so it’s easier to be – and stay – healthy. Like Joe Burrow says, “Get the personalized care you deserve,” and at Kroger Health, we’re here to offer that care. Because he’s not your average Joe, and neither are you.

Explore more expert advice for healthier lifestyle tips.

Disclaimer: This information is educational only and is not meant to provide healthcare recommendations. Please see a healthcare provider.